The Oklahoma Beef Council

The Oklahoma Beef Council (OBC) is a non-profit organization working for the farming and ranching families of Oklahoma.  It was created in 1975 by representatives of the beef industry in Oklahoma. 

Vision Statement

Be a positive difference for Oklahoma’s farming and ranching families and the greater beef community


Mission Statement

Enhance beef demand by strengthening consumer trust and exceeding consumer expectations.

 2017-2020 Oklahoma Beef Council long range plan

We seek to accomplish this mission through a variety of programs funded by the Beef Checkoff in the areas of promotion, consumer information, research and education.  In addition, we strongly invest in national and international programs focused on driving beef demand in the US and around the world. 

As a Qualified State Beef Council under the Beef Promotion and Research Order (7CFR,Part 1260), the OBC is responsible for collecting the nationally legislated $1 per head checkoff on all cattle, regardless of age or size, marketed in Oklahoma and for distributing those funds in accordance with provisions of the Order.  Congress established the national Beef Checkoff Program with the passage of the 1985 Farm Bill. The Beef Checkoff Program is overseen by the Cattlemen’s Beef Board.

Fifty cents of each checkoff dollar is sent directly to the Cattlemen’s Beef Board; the remaining money is allocated for state beef promotion efforts by the OBC Board of Directors. The Board is comprised of representatives who are appointed by agricultural organizations within the state or by the Chairman of the Oklahoma House and Senate Agriculture Committees. 

The OBC is a Qualified State Beef Council and a member of the Federation of State Beef Councils division of the National Cattlemen’s Beef Association.