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Since the Beef Checkoff

began in 1985, we only

have 43% of the buying

power we had in 1985

and only have 25% of the

advertising buying power.

We face far more

challenges today than we

did in 1985 including:

• Misleading claims

about food safety and

animal care.

• Aggressive anti-meat

activists.

• Shifting consumer beef

attitudes.

• Nutritional myths.

• Competition for export markets.

We face tough competition in the international

market place from countries like Australia who

pays $5/head for their beef checkoff.

Value of the Beef Checkoff

•For every dollar invested

in the beef checkoff, the

return to the industry is

$11.20.

•$100 increase in carcass

value because of checkoff

funded research that

identified 13 new cuts of

beef.

•$100+ added value to a

550 wt steer/heifer because of investments

made by checkoff dollars into international

markets.

• The export market is key to Oklahoma

producers’ bottom line. It adds between

$250-$275/head to the price of fed cattle.

Why you

should

care

THE CHECKOFF

IS THE ONLY

INDUSTRY

WIDE TOOL

WE HAVE

COLLECTIVELY

PROMOTING

YOUR

PRODUCT TO

CONSUMERS.

Challenges

Sign-up for a weekly

e-newsletter at

www.oklabeef.org

Oklahoma Beef Council

3140 W. Britton Rd., Suite B

Oklahoma City, OK 73120

405-840-3777

www.oklabeef.org