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• The export market adds $250-$275/head of added value to fed cattle.

• By exporting U.S. beef the value of the carcass is maximized through the

differences in consumer tastes and preferences around the world.

• By investing in the international programs through US Meat Export

Federation, Oklahoma and national beef checkoff dollars are matched up

to three and four times through US government and industry resources.

Below are examples of projects funded by the Oklahoma Beef Council.

x

x

Count ‘em, 1500 outlets Japan’s leading supermarket chain, AEON

Group and its member retailers conducted an “American Fair” at their

1,500 outlets across the country funded in part by Oklahoma beef

checkoff dollars. The event featured U.S. chuck eye roll and chuck flap

tail steak, along with the launch of new ready-to-eat roast beef using

U.S. chuck eye log driving approximately $900,000 in additional US

beef sales.

x

x

Selling Chuck Eye Rolls, Short Plate and Beef Tongue, York Mart, a

leading regional supermarket in the north Kanto region, conducted a

U.S. beef promotion funded in part by the Oklahoma Beef Council at its

78 outlets. USMEF supported the sales event with newspaper inserts/

flyers and in-store tasting demonstrations. During the period, York Mart

highlighted U.S. beef chuck eye

roll steaks, along with short

plate and tongue for yakiniku,

and a U.S. roast beef item.

York’s U.S. beef sales jumped

18 percent because of these

efforts.

Why you

should care

DO YOU WANT TO EAT

ALL THOSE LIVERS?

international

beef marketing